Bowman's Hill Wildflower Preserve
Branding | Web Design | Print Design | Wayfinding
The Preserve approached McNabb Design in need of a full branding and website re-design, as well as a desire to increase overall online engagement. Their re-branding began with exploring data collected from both staff and Preserve members. While the data showed there was desire to give the logo a refreshed look, they also wanted to stay true to some meaningful elements of their original logo and appeal to their long-time audience base. The final result incorporated touches of a more modern, sans-serif typeface as well as a more graphic representation of the original trillium flower illustration. A new, vibrant accent color livened up the mark overall.
