client work

#tbt // Henry Botanic Garden

The Henry Botanic Garden is a small, wild garden dedicated to the preservation and cultivation of rare, native plants of Pennsylvania. Only open by appointment, the garden is still undergoing a transformation in anticipation of a broader interaction with the community. A simple website was needed to start, but was built on a framework with the capability to grow as visitation to the garden increases. Henry Botanic Garden is now equipped with the ability to take online reservations, donations, and promote seasonal events. 

The Henry Botanic Garden has not had a formal logo since its inception in 1949 (formerly the Henry Foundation for Botanical Research). Since the Garden is still in a state of transition, it was decided that a simple and straightforward logo would be implemented along with the website. Inspiration was taken from the iconic rocky outcropping (pictured below) on the property which once graced the masthead of the Foundation's formal stationary. 



#tbt // Cassandra Petruchyk

Year: 2014
Client: Cassandra Petruchyk
Project: Branding + Web Design

Cassandra Petruchyk is a Philadelphia-based artist specializing in zoologic drawings. Her work is a series of portraits that express the personalities of animals both wild and domestic. She feels these creatures do not always receive the honor and respect they deserve; as an artist she strives to give them an emotional voice.



#tbt // The NoBowl Feeding System™

The NoBowl Feeding System, developed and designed by veterinarian by Dr. Elizabeth Bales, is a revolutionary new method of feeding and keeping indoor cats healthy and happy. Dr. Bales and her team at F.E.E.D. Co. had an immediate and urgent need to create a website for the reveal of their new product on Kickstarter. With this goal in mind, a comprehensive website was designed and created that could take them from crowdfunding campaign to in-house eCommerce. 

UPDATE: The NoBowl Feeding System has since partnered with the 76-ers Innovation Lab to become Doc & Phoebe's Cat Co.